About Alexis Assadi

Download my free ebook, called Investing for Financial Freedom

"...as direct investing and passive income take over as the new investment paradigms, Assadi might just have the vision to shape the next generation of investors." - OZY Media, July 2017.

You probably came across my website as a result of a Google search, a link on social media or perhaps even a referral from a friend. Regardless of how you arrived, I appreciate you being here.

My name is Alexis Assadi. I'm an investor and entrepreneur, and I'm an advocate for building multiple revenue streams.

I was fortunate to reach financial freedom at age 26 - where my passive income exceeded my expenses - and I've dedicated this website to helping others do the same.

To date, alexisassadi.net has hundreds of thousands of readers and over 12,000 subscribers. The site has become an authority on income strategies.

That’s why it pops up on the front page of Google when you search for terms, like “income producing assets” or “how to become financially free.”

Thanks to my loyal readers, people have started to take notice. In July 2017, Ozy Media, a platform with an audience of over 40 million, wrote an article about me, called:

"Forget Warren Buffett - This Millennial Could Be the Next Great Investor" - Ozy Media


Growing up

I was born in Geneva, Switzerland in 1988 to a middle-class family. My parents poured all of their resources into making sure that my little sister and I had a good life.

We traveled frequently because of their work and lived in Thailand, Hong Kong and Australia as kids.

We finally settled in Vancouver in 2000 and became Canadian citizens. I have plenty of family in the USA, too, so regardless of where we lived we traveled there once or twice a year (and still do).


My education

I graduated from the University of British Columbia with a bachelor’s degree in Political Science. I struggled during the first two years of school, earning both a 16% in Geography class and a spot on the Academic Probation list.

I did better in the latter half, though, after taking more subjects that interested me. I'm one of those people who excels at what they love, but performs abysmally when they're unengaged.

During my university years, I began to develop an eye for investing. At 19 I received a phone call from a banker, who convinced me to put my life savings ($1,000) into a mutual fund.

That decision sparked a small flame, causing me to take an interest in an otherwise foreign world. I bought my first stock while in university, Exxon Mobil (XOM), at $72.39.

I had neither the capital nor the knowledge to pursue it further, but a new interest was spawned.


My early professional background

After graduating, I moved to New York to work for my two uncles for about a year.

Both worked on Wall Street. One owned a law firm and the other had a real estate company. My original plan was to get experience in law and business before moving back to Canada and applying to law school.

Becoming an attorney made sense for a Poli Sci major, though I was never passionate about the idea. It just seemed like the wise decision to make.

While in New York, however, the concept of investing grew increasingly tantalizing. I felt empowered knowing that I could make money independent of employment.

I moved past mutual funds and started trading stocks with the little money I had.

My next purchase was $500 into Sisco Corporation, after a poor earnings report prompted a 20% price decline in its stock.

I found myself coming home from work at night to read articles about investing, not the law. Eventually, I realized that I wanted to be a businessperson.

I returned to Canada in 2011 with two goals in mind: get experience-building employment and then get an MBA two years later.

After applying to several banks and investment firms, I landed a job at a small, privately-held sales company. I worked there for five years and eventually became its CEO, until we parted ways in mid-2016.

Though I never got my MBA, I spent those five years honing my craft as an investor.

By 26 years-old I had built a portfolio that produced more income than most earn from employment. I could have quit my job in 2014, but the experience I gained from work was invaluable.

Thanks to my colleagues and associates there, I developed a passion for investing in private ventures, like real estate deals and small businesses.

I found that I had more control over variables and risks than I did in the stock market, and could thus mitigate them and increase returns.

By 2016 I had made over 50 investments in that space. I had been financially free for two years, owned multiple companies and decided to set out on my own.


What I do today

I run a few different businesses, but I’ll discuss the three primary ones here.

First, I operate a couple of private corporations, like Assadi Capital Corporation, which invest debt and/or equity in various small businesses and real estate-based ventures.

To date, we have funded over 50 deals with small businesses and entrepreneurs, ranging from real estate, wealth management, health care, advertising, landscaping and cryptocurrency ventures.

Simultaneously, I manage my portfolio of stocks, most of which are also income-producing.

Second, I’m a director and the CEO of Pacific Income Capital Corporation, which manages a company called Pacific Income LP.

That firm provides up to $250,000 to finance small businesses and real estate transactions in Canada and the US.

Third, I run this website. Here, I try to create useful content through a combination of blog posts and web classes. I touch on anything to do with investing and entrepreneurship, but I naturally lean towards methods that build passive income.

I also comment on private placement/exempt market offerings and explore financial news and legal/regulatory considerations.

Whenever possible, I show people the mistakes I’ve made in business, especially in my mid-20s, and how they can lead to positivity.

While this website has a respectably-sized readership, I purposely avoid the “money guru” image because it’s corny and fake. I don’t have all the answers and I can’t help anyone get rich overnight.

I also know and have done business with a lot of people in the financial training industry. I can confirm that most of them got rich by selling information about getting rich.

They weren’t wealthy beforehand.

Lastly, I started a mentorship program in June 2016, which I spend quite a bit of time on. That’s been really fun for me.

My objective is to help others build passive income so that they can work towards financial freedom.

It also instills a sense of self-purpose beyond merely being a guy who invests in companies and writes blog posts about it.

I love working with investors and entrepreneurs regardless of age and experience. If you're motivated and are willing to hustle, then I want to be on your team.

One of the perks of having members internationally, too, is meeting up with them when I travel. You can learn a lot about someone over dinner and drinks.

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My general opinions about investing

I believe in investing for monthly income, using complex strategies like employing leverage and pursuing a lifelong commitment to becoming a great investor.

I try to show my readers that wealth is built by acquiring income producing assets, as opposed to through a job or by getting a university degree.

While I support people’s decisions to pursue academia, I think it should be done to acquire knowledge rather than fortunes.

If you go to school to get rich, you are making a mistake.

Looking back at some of my articles, I’ve noticed that my older ones are a bit more opinionated and braggadocios than what I would write today. My views have also changed to some degree as I’ve matured with age.

Rather than removing them, however, I’ve let those posts remain for your viewing pleasure. I have no shame in admitting that I’ve been wrong in the past. If anything has been edited since, I note that therein.

I did not create my wealth conventionally. For example, I don’t have a financial advisor and I use a retirement account.

I also don’t believe in blindly trusting your money to licensed professionals, many of whom have little more experience than a paper certificate.

Instead, I perceive investing as a craft.

It takes years of practice, refinement, trial and error and study before one can be consistently successful at it.

To me, it’s similar to becoming a professional athlete or a doctor, dentist or engineer. If you don’t dedicate a big bulk of your life to it, you will probably fail to achieve your goals.

The problem I see is that most people rely on bankers and financial advisors to manage their affairs.

Instead of taking their wealth into their own hands, they hire others to do it for them. The result is that they make fee-heavy, sub-par investments.

I’ve never met a person who became financially free without at least being actively involved in her portfolio.

Using licensed professionals is probably better than doing nothing, but I don’t think it’s as effective as being hands-on.

As a general rule of thumb, the more people who get their hands into your portfolio, the more diluted your returns will be.

For instance, if you buy mutual funds from a financial advisor, you will pay a series of commissions and fees that deflate your earnings. In fact, most funds (mutual funds, ETFs, private placements, etc.) come with management and administration costs that take away from what you might otherwise earn.

That’s why I prefer to do things myself.

By taking the time to learn to invest, I’m able to enter lucrative ventures with minimal risk. 100% of my capital is also put to work. I don’t pay any fees, commissions or bonuses to anyone.

Despite the foregoing, I’m not on a crusade to denigrate financial advisors or anyone else in the industry. On balance, think they do a lot of good for people.

I’m simply of the opinion that one should take the initiative to learn and study, and seek to become an expert themselves, if they want to reach financial freedom.


What I do for fun

I’ve always enjoyed reading about people’s private lives, especially if they’ve got a semblance of publicity. The chances are that you and I have never met, so you might be interested in what I’m actually like.

Disappointingly, my life is quite normal.

I’m not like those other gurus on the internet who “live the laptop lifestyle” and spend their days gallivanting around the world, partying with celebrities and driving Lamborghinis.

However, I do travel quite a bit. So you'll often find me huddled over my laptop on a kitchen table in an apartment or hotel. Otherwise, I'm talking or tapping emails out on an iPhone.

I've set up my companies such that I can operate them from wherever I am in the world. But, often to my family's chagrin, that also means that I'm rarely disconnected from business.

I couldn't tell you how many hours a day I work. I generally don't sit at a desk for longer than an hour or two.

However, I have calls scheduled throughout the day with various partners, lawyers and accountants. Whenever possible, I'll plug in my headphones and walk the dog while I take them.

Some people say I never work, while others complain that I'm always working!

Outside of business, I play basketball and soccer in the evenings, and I also lift weights. You'd never believe it from looking at me now, but when I was 21 I weighed 240 pounds and was an aspiring powerlifter.

I read quite a bit, too; both the news and books. I actually don’t care much for material about business, finance and entrepreneurship.

My shelf is crammed with biographies about Stalin, Mao, Mandela, Schwarzenegger, Pol Pot, Bernanke and Jay-Z.

I’ve also taken an interest in modern science, law and American history.

I hang out often with my wife, our dog, our parents and our close friends.

Depending on who I'm with, I love eating sushi, taking long walks with a coffee and pastry in hand, or sipping whiskey and puffing cigars on a warm summer evening.

I'm also a voracious listener of rap music, particularly from 2000-2010. My iTunes playlist has songs from DMX, Xzibit, Bone Thugs~N~Harmony, Eminem, Jay Z, Nas, Dr. Dre, Snoop Dogg, Big Pun, Ludacris, 2Pac and Biggie Smalls.

Outside of rap, I listen to Elvis Presley, Gordon Lightfoot, Queen and Harry Chapin. Don't judge me, but one of my favourite songs is "He Wasn't Man Enough," by Toni Braxton.


What I can do for you

For a long time, after reaching financial independence and quitting my job, I struggled with what to do next in my life.

Semi-retiring at age 28 gets boring quickly. Believe me, there are only so many YouTube videos and dog walks that a person can occupy their days with.

Eventually, I decided to dedicate myself to investor education. I know from my own experience that the best way to consistently earn strong ROIs and avoid losses is to become a sophisticated investor.

As such, I devote a lot of my time to creating articles and web classes that people can use to make more informed purchases.

I publish every two days, but I don’t post traditional personal finance material.

You won’t see much about “10 quick ways to pay off your credit cards” or “4 super cool things you didn’t know about your mortgage.”

Instead, I focus on the fine-print that most people don’t read, and that most other bloggers don’t have experience with.

Ultimately, an investment is a legal contract – a piece of paper – that is made between two parties.

It’s an agreement based on some offering of shares, units or a creditor position in exchange for capital.

For example, you give me $50 and I’ll give you 5 shares in my company. Or you give me $50 and I’ll give it back to you with interest.

The reason people lose money or earn lackluster returns is because they are uninformed. They don’t understand the basics.

As such, I try to break down complex concepts, simplify them and tell investors what I think they should know.

I’m fortunate to have an audience of all ages and levels of experience. For that reason, I write about a broad range of subject matter.

If you haven't yet, I encourage you to scroll to the top or bottom of this page and download my free ebook, Investing for Financial Freedom.

Thanks for reading,

Alexis Assadi

Download My Free eBook, Investing for Financial Freedom